Yamaha Pickup Trucks

Yamaha is well known for building fun stuff like motorcycles, ATVs, UTVs, outboard engines for boats, and even the occasional musical instrument or two. Now, the Japanese mega-corporation is toying with entering the compact pickup market with this, the Cross Hub Concept. It’s unique in just about every way, from its seating configuration to its cargo bed. Sadly, the project seems a bit too “concept” to make production anytime soon.

The Cross Hub Concept made its debut at the 2017 Tokyo Motor Show and is billed as a lifestyle car for those splitting time between city life and the great outdoors. Yamaha says it’s “just the right size” and is designed for on-road and off-road maneuverability while still having room for “other Yamaha recreational products.” So far, this is the furthest Yamaha has gotten to building a road-going, four-wheeled vehicle. Of course, there was the time it developed and built high-strung V-6 and V-8 engines for the first three generations of Ford Taurus SHOs, and technically some of its side-by-side UTVs are road-legal, but you won’t find any rolling down the interstate. The Cross Hub, on the other hand, promises to be road-ready and built for fun.

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