BSA

Ahead of its public unveiling at the Motorcycle Live Show in England, the revived BSA brand shows off the brand new 650 Gold Star

The reborn BSA name will be officially introduced to the public at the Motorcycle Live Show in Birmingham, UK, in December. A new model will be on display, it has been confirmed.

Indian automotive company Mahindra has announced that it is to revive the BSA brand, via its subsidiary Classic Legends, which has already revived the Jawa name.

BSA was once the largest manufacturer of motorcycles in the world, famously selling one in four motorcycles around the world. By the end of the 1960’s, it was all over, just another once-famous name to go to the wall as the British motorcycle industry managed to snatch defeat from the jaws of victory.

With the craze of the vintage designs and brands taking mainstage in the industry currently, another forgotten Indian brand, Yezdi, is having a grand comeback in the most modern fashion and will join the likes of Ariel, Levis, Brough, Hesketh, Matchless, and Norton. Thanks to the Indian auto major Mahindra and Mahindra’s subsidiary, Classic Legends Pvt Ltd. (CLPL) that purchased the iconic British biker BSA Motorcycles rights to the JAWA brand (whose sister company is the Yezdi).

While we know that it would take at the least a couple of years to see their first iterations of what is touted as ‘The grand revival’, Mahindra has gone ahead and launched the official Yezdi.com website. It pays homage to those twin exhaust pipes of the Yezdis of yore and will take us through the brand’s rich history and magnificent heritage of the classic motorcycles.

While we know that the Indian auto major Mahindra purchased the iconic British biker BSA and rights to the Czech JAWA brand, it would take at the least a couple of years to see their first iterations of what is touted as ‘The grand revival’.

But that has not stopped rendering artists across the globe who have already started letting their imagination run wild. They say that ’Imagination is a place where all the important answers lies’ and I guess we have started to get ours.

An Italian artist who goes by the name Oberdan Bezzi and is also famously called as OBIBOI has sketched some impressive looks of concepts which might be expected from the Mahindra stable in the future. They include desert runners, scramblers and street build concepts. Let’s have a look at these:

With the craze of the British designs and brands taking mainstage in the industry currently, “The Birmingham Small Arms Company Limited” or BSA is having a grand comeback in the most modern fashion and will join the likes of Ariel, Levis, Brough, Hesketh, Matchless, and Norton.

This comes in light of a tweet by Mahindra & Mahindra (M&M) boss Anand Mahindra on Boxing Day which states "We’re sorry you’ve missed out on your favourite ride for all these years, Santa...We’re working on getting it back for you...A shiny new one, but with all the character of your old steed..."

The tweet was accompanied by this old advertising image below